Serialized commercials that are presented as cinematic, slice-of-life, minidramas (e.g., the Taster's Choice couple).
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New words. 2013.

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  • Marketing — ad creep advergame advermation advertecture advertorial alpha pup bandit sign barnumize …   New words

  • ad creep — n. The gradual expansion of advertising space to non traditional surfaces such as floors, bathroom walls, cars, and the sides of buildings. Example Citation: Three California start up companies are racing to turn the average person s car into an… …   New words

  • advermation — n. An advertisement that provides detailed information about a product (advertisement + information). Example Citation: Although 37 percent of online users are opposed to advertising as a way to reduce the cost of internet services, remaining… …   New words

  • advertecture — n. Advertisements painted on the walls of buildings. Example Citation: A huge wall, six or seven stories at least, painted as a kind of geological rock face, ancient and vast. Oh and this too: a Bell Mobility logo across the bottom....This is… …   New words

  • advertorial — n. An advertisement designed to resemble editorial content. Example Citation: One last note about [travel] guides: Be wary of any that are published as advertorials. For example, many guides published by credit card companies include only client… …   New words

  • barnumize — v. To advertise or promote something by using exaggerated claims and hyperbole. Example Citation: Thanks to inflated claims in comic book ads for products such as sea monkeys and x ray specs, our generation has been barnumized from an early age.… …   New words

  • commercial creep — (kuh.MUR.shul kreep) n. The gradual encroachment of commercial real estate into residential areas. Example Citations: In previous interviews with the Globe, Frank said the town is concerned about commercial creep in the Carlisle Road neighborhood …   New words

  • edvertorial — n. Writing that appears to be objective journalism, but is actually a marketing piece designed to promote a specific brand. [Editorial + advertisement.] Example Citations: Designers are taking to the web to craft content that is editorial seeming …   New words

  • live commercial — n. A form of advertisement in which participants promote a product in real world settings. Example Citation: Hennessy cognac s ad agency paid hip, attractive twenty somethings to hang out in bars ordering its client s brand.... It worked:… …   New words

  • magalogue — n. A product catalogue designed to resemble a magazine. Example Citation: But Neiman Marcus raised the stakes in 1996 with the debut of The Book, a magalogue with heavy art book paper, avant garde photos and articles like Christopher Buckley s on …   New words

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